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If you're looking for a company that values teamwork, initiative, and innovation, the choice is clear—you belong at Lucid.

Openings at Lucid

Senior Manager, Content Marketing

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Responsibilities

  • Accountable for all content marketing initiatives to drive traffic, engagement, product registrations, and leads that lead to an increase in sales and customer retention.
  • Lead content creation process from beginning to end (content strategy, research, writing, editing, coordination with design, handoffs to other teams, publication, results analysis and optimization efforts).
  • Develop, document, and evolve both the B2B and the B2C content marketing strategy, collaborating across functions to deliver an editorial plan to meet business objectives. This includes refining our content mission, setting clear content marketing objectives, and understanding how the organization’s content integrates with the rest of its business objectives. Continuous evolvement of strategy is a must.
  • Responsible for the development of a functional content calendar/methodology to deliver consistent collateral in line with company voice/brand.
  • Collaborate with Product Marketing Managers (PMM) and Public Relations team to determine proper messaging and positioning of product to drive enterprise sales.
  • Optimize the workflow for requesting, creating, editing, publishing, and retiring content, working cross-functionally to increase efficiency. This includes ensuring all content is on-brand; is consistent in terms of style, quality, and tone of voice; and is optimized for search and user experience across all appropriate channels.
  • Responsible for the hiring and supervision of content marketers within Lucidchart and external to Lucidchart, including managing the efforts of all team members, holding weekly 1:1s, and providing input on their work deliverables.

Qualifications

  • 4+ years managing and creating digital content
  • Demonstrated ability to define, document, and communicate a content marketing strategy
  • Experience creating B2B marketing content
  • Proven ability to lead content teams, producing consistent, relevant content
  • Analytically driven (Google Analytics, Kissmetrics), ability to define KPIs for content success, and effectively track published content to results
  • Thorough knowledge of core marketing principles
  • Excellent writing and copy-editing skills
  • Strong verbal communication skills
  • Ability to multitask, prioritize, and organize a number of concurrent projects under tight time pressure
  • Bachelor's degree in Marketing, Communications, English, Journalism, or another relevant field

Apply

We are committed to making Lucid a place where people feel that they belong regardless of their perspectives, backgrounds and experiences, and where they are empowered to do their best work.

Benefits

If you're going to work for us, we also want Lucid to work for you. See the outstanding benefits you'll receive when you become part of the team.

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  • Full health benefits with employer HSA contribution
  • 15 days PTO to start + unlimited sick leave
  • Generous family leave
  • Stock options + 401(k) match
  • On-site bouldering wall and gym
  • Catered lunches and fully stocked kitchen
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Diversity and Inclusion

At Lucid, we value diversity and are committed to creating an environment where everyone feels equally respected and valued. When you come to work, we want you to be you. Why? Because when our employees bring to the table the qualities that make them unique—different backgrounds, personalities, and perspectives—we are stronger.

Lucid Diversity

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