EMEA Marketing Manager
Responsibilites
- Build and update an international search marketing plan for EMEA Region
- Drive organic traffic from EMEA geographies through keyword research, content translation and optimization, site audits, and link building tactics
- Proactively identify key growth opportunities via analytics, content strategy, and localized competitive research
- Coordinate with channel owners to build specialized demand-generation plans for targeted geographies
- Lead website optimization to increase registrations and conversions for targeted geographies
- Track and report on all demand metrics for targeted geographies
Basic Qualifications
- 3+ years tactical SEO and digital marketing experience, preferably with multilingual and multiregional search marketing experience
- Microsoft Excel and Google Analytics platform mastery; experience with common SEO tools a plus
- Experience working closely with paid digital programs a plus
- Business fluency in German is required. Portuguese, French, or Dutch language skills also a plus
- Excellent written and verbal communication skills
- BS/BS degree with strong academic performance