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Associate Paid Search Manager

Location: Greater Salt Lake City, Utah

We are looking for a motivated, data-driven Associate Paid Search Manager to own the paid search strategy and execution for Lucidchart.com. This is a high impact role and will be directly responsible for ensuring the success of the channel. Lucid takes an innovative approach to paid search; the person in this role must have a strong desire to learn, evolve and explore new tactics. Because of the nature of the space, ad accounts are complex; to be successful in this position, you must have the ability to interpret large data sets to make informed decisions as it relates to performance. Additionally, this role will oversee paid search across 10 languages and multiple search engines. While fluency is not required, applicants should have the ability to understand nuances across markets. The person in this role is sure to learn a lot and work with a highly experienced digital marketing team.  
Our mission is to empower people to see and understand how their business works, so they can innovate faster. And we hold true to our core values of: (1) innovation in everything we do; (2) passion & excellence in every area; (3) providing individual empowerment, initiative and ownership; and (4) teamwork over ego.

Responsibilities:

  • Design, develop and manage paid search acquisition strategies and programs that drive new product registrations and/or generate pipeline
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search engines across 10 total languages
  • Maintain and monitor keyword bids (via automated bidding platform), account daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Measure and report performance of all paid search campaigns, and assess against goals (ROAS and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Evaluate emerging technologies in the paid search space and provide thought leadership/perspective for adoption
  • In conjunction with the Digital Marketing Manager determine the strategy for and oversee the implementation of Google Display Network ads and YouTube video advertising campaigns
  • Optimize accounts to maintain/improve life-time-value ROAS across all major search engines and languages
  • Work with International Marketing Specialists to expand keyword sets and hone paid search performance across 6 core languages
  • Own the relationship with Google and Bing and lead the conversation in biweekly calls Manage paid search spending pace to ensure on-target budget attainment

Requirements:

  • 3+ years in a paid search role 
  • 2+ years directly overseeing paid search strategy and managing budgets
  • Hands-on experience building and optimizing paid search using SKAGs
  • Strong analytical and quantitative skills; bias towards data-based decision making
  • Excellent teamwork, project management, and communication skills

Preferred Qualifications:

  • Experience managing +5 million dollar budget
  • Experience with one or more bid management platforms (e.g. Marin, Kenshoo or Google Search Ads 360)
  • Experience working in the SaaS space and an emphasis in Product Lead Growth
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At Lucid Software our core values aren't just a pretty inspirational wall hanging. These principles work hard, just like we do. Lucidites use them, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. It's just one of the many things that makes Lucid Software the best company to work for. Check out our Life at Lucid page and see how our core values align with yours.

We celebrate a diverse and an inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal opportunity workplace that has signed the Parity Pledge and strives to be a place where every Lucidite feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Benefits

If you're going to work for us, we also want Lucid to work for you. See the outstanding benefits you'll receive when you become part of the team.

  • Full health benefits with employer HSA contribution
  • 15 days PTO to start + unlimited sick leave
  • Generous family leave
  • Equity + 401(k) match
  • On-site bouldering wall and gym
  • Catered lunches and fully stocked kitchen
  • Community volunteer activities

Bring your whole self to work

At Lucid, we welcome diversity and are committed to creating an environment where everyone feels respected and valued. We know that when our employees bring to the table the qualities that make them unique—different backgrounds, personalities, and perspectives—we are stronger. We’re always looking for ways to make sure our employees are comfortable bringing their whole selves to work—including sponsoring initiatives like Utah Women in Sales, Salt Lake City PRIDE, Women Tech Council and Utah Polynesian Professionals.

Utah


From five national parks and the largest ski resort in the country to the thriving Silicon Slopes scene and bustling city life, Utah has a little something for everyone.

Zion's National Park

Amsterdam


This beautiful, historic city is home to Europe’s fastest growing tech scene, the Silicon Canals. Whether you're cycling to work or stopping by Rembrandt’s home, Amsterdam is considered to be the most livable city in Europe.

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Melbourne


As one of the most livable cities in the world, Melbourne is the center of Australia’s growing tech scene. This bustling city is a hub of culture, entertainment, and wildlife. Be sure to keep an eye out for foxes as you take a stroll in Melbourne’s Laneway.

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Life at Lucid


Being an employee at Lucid is far more than just a job. It’s growing your career, building lasting relationships with colleagues, and giving back to the community.

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