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If you're looking for a company that values teamwork, initiative, and innovation, the choice is clear—you belong at Lucid.

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Demand Generation Manager (Paid), Lucidpress

Location: Greater Salt Lake City, Utah

Responsibilities:

  • Design, develop and manage paid acquisition strategies and programs that drive pipeline and closed business
  • Identify and scale new paid lead generation channels
  • Design, develop and manage account based marketing campaigns that drive demand
  • Act as an extension of product marketing, understanding our personas to drive fully integrated lead generation campaigns
  • Partner with demand generation and marketing automation teams to design and develop lead nurturing strategy
  • Partner with our content team to develop B2B content marketing strategies
  • Drive marketing/sales alignment
  • Become deeply familiar with why our sales reps win and lose, and use that knowledge to adjust demand generation strategy
  • Ensure seamless sales process and messaging for all leads generated

Requirements:

  • 2+ years B2B software marketing experience
  • 2+ years managing Google Adwords (experience with LinkedIn Campaign Manager and other paid acquisition channels a plus)
  • Experience partnering with sales and product marketing to develop demand generation campaigns to hit pipeline and closed business goals
  • Experience with Salesforce reporting functionality
  • Experience with one or more marketing automation platforms preferred (experience with Marketo is a plus)
  • Experience developing content marketing strategies for lead generation preferred
  • Strong analytical and quantitative skills; bias towards data-based decision making
  • Excellent teamwork, project management, and communication skills
Apply

At Lucid Software our core values aren't just a pretty inspirational wall hanging. These principles work hard, just like we do. Lucidites use them, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. It's just one of the many things that makes Lucid Software the best company to work for. Check out our Life at Lucid page and see how our core values align with yours.

We celebrate a diverse and an inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal opportunity workplace that has signed the Parity Pledge and strives to be a place where every Lucidite feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Benefits

If you're going to work for us, we also want Lucid to work for you. See the outstanding benefits you'll receive when you become part of the team.

View all benefits
  • Full health benefits with employer HSA contribution
  • 15 days PTO to start + unlimited sick leave
  • Generous family leave
  • Equity + 401(k) match
  • On-site bouldering wall and gym
  • Catered lunches and fully stocked kitchen
  • Community volunteer activities

Diversity and Inclusion

At Lucid, we value diversity and are committed to creating an environment where everyone feels equally respected and valued. When you come to work, we want you to be you. Why? Because when our employees bring to the table the qualities that make them unique—different backgrounds, personalities, and perspectives—we are stronger.

Lucid Diversity

Life in Utah


From five national parks and the largest ski resort in the country to the thriving Silicon Slopes scene and unique urban environment, Utah has a little something for everyone.

Urban Street
Zion's National Park