- Identify and scale new paid lead generation channels
- Design, develop and manage lead nurturing strategy
- Partner with our content team to develop content marketing strategies that drive lead generation
- Drive marketing/sales alignment. Become deeply familiar with why our sales reps win and lose, and use that knowledge to adjust demand generation strategy.
- Ensure seamless sales process and messaging for all leads generated.
- 3+ years b2b software marketing experience
- Experience partnering with sales and product marketing to develop demand generation campaigns to hit pipeline and closed business goals
- Experience with one or more paid acquisition channels preferred
- Excellent teamwork, project management, and communication skills
- Experience with Salesforce.com reporting functionality
- Experience with one or more marketing automation platforms
- Experience developing content marketing strategies for lead generation
- Strong analytical and quantitative skills; bias towards data-based decision making